3、FASHION BRAND MANAGEMENT 时尚品牌管理

Duration: 3 year

课程时长：3年

Language: English or Italian

授课语言：英语

Tuition Fees: 16,900 euros per year

学费：16900欧元／年

Entry Requirements:

入学要求：

High school/upper secondary school qualification (leaver’s certificate)

高中或其他同等学历（毕业证书）

Pass the preparatory courses and meet IELTS5.0

通过预科课程，雅思达到5.0

CAREER PLANNING职业规划

Brand Manager, Marketing Manager, Product & Project Manager, Retail Manager, Visual Merchandiser, Sales Manager, Buyer, Show Room Manager, Store Manager

品牌经理、市场经理、产品项目经理、零售经理、视觉陈列师、销售经理、买手、展厅经理、店长。

COURSE OBJECTIVES 课程目标

The 3-Year Course in Fashion Brand Management is designed for those who want to build a successful managerial and professional career within the brand area of fashion. The course develops students’ managerial ability after having given them a solid knowledge of the fashion system in its entirety, including a global vision of fashion and luxury, the history of the fashion sector, and a study of the professional figures who operate within it.

三年的时尚品牌管理课程专门为想在时尚品牌管理领域建立术业的学生设计。课程先帮学生建立对时尚产业全面且深入的认识，包括全球视角下的时尚与奢侈品行业、时尚产业的历史、该产业中专业人士成功案例分析，而后培养学生的管理能力。

4、FASHION STYLING & COMMUNICATION 时尚造型与传播

Duration: 3 year

课程时长：3年

Language: English or Italian

授课语言：英语或意大利语

Tuition Fees: 16,900 euros per year

学费：16900欧元／年

Entry Requirements:

入学要求：

High school/upper secondary school qualification (leaver’s certificate)

高中或其他同等学历（毕业证书）

Pass the preparatory courses and meet IELTS5.0

通过预科课程，雅思达到5.0

CAREER PLANNING职业规划

Communication Manager, Editor, Editorial Stylist, Fashion Show Stylist, Celebrity Stylist, Research Consultant, Event Manager, Fashion Show Director, PR Manager, Image Consultant, Personal Shopper.

传播经理、编辑、编辑设计师、时尚秀场造型师、庆典造型师、研究顾问、活动经理、时尚秀场导演、公关经理、形象顾问、个人卖家。

COURSE OBJECTIVES 课程目标

The 3-Year Course in Fashion Styling & Communication has the dual objective of shaping a complete professional figure who intends to enter the vast world of styling and communication. There are multiple figures that operate within the field of image and communication in the fashion sector, ranging from creative to institutional roles. The professionals who work inside a press office and in public relations deal with press campaigns, conferences, advertising, press releases, external relations, events, exhibitions, and with everything that transmits the style and identity of a brand and business. The activities most strongly linked to product image are the responsibility of the Fashion Stylist, who gives value to a collection and communicates its contents at fashion shows, presentation events or advertising campaigns.

三年的时尚造型与传播课程旨在培养想要进入造型和传播领域的全面型人才。从创意产业到公共机构，时尚造型与传播行业有着多种类型的从业者。在新闻办公室和公关部门的相关从业者负责新闻活动、会议、广告、新闻发布、对外关系、活动、展览等一切有关传达品牌身份、风格的事项。而与产品形象工作联系最紧密的是时尚造型师，正是他们在时尚秀场、发布会和广告活动中把时尚系列产品的价值和内容呈现给大众。